Commercial fabrication · 2024
Flybuys robot
A working character prop assembled from familiar domestic objects, developed from 3D concept into a screen-ready build for a national campaign.
- Client
- Flybuys
- Brief
- Turn a 3D character into a working, screen-ready physical prop
- Responsibilities
- Project leadership, design development, 3D printing, fabrication, integration and finish
- Constraints
- Character proportions, repurposed appliances, lighting, movement and on-set practicality
- Outcome
- Delivered through Trade Arts and used in the final national campaign
From unlikely parts to one clear character.
The robot needed to feel immediately recognisable and eccentric while remaining practical enough to perform as a working physical prop on set.
Through Trade Arts, I coordinated the design development and build, combining repurposed domestic objects with bespoke 3D-printed components, lighting and fabricated structure.
The completed prop retained the charm of the original concept while resolving the proportions, movement, assembly and finish required for production. It was delivered and used in the final campaign.
