Commercial fabrication · 2024
Flybuys robot
A working character prop developed from 3D concept into a screen-ready physical build for a national campaign.
- Client
- Flybuys
- Brief
- Turn a 3D character into a working, screen-ready physical prop
- Responsibilities
- Project leadership, design development, fabrication, component integration and finish
- Constraints
- Character proportions, lighting, movement, assembly and on-set practicality
- Outcome
- Delivered through Trade Arts and used in the final national campaign
From unlikely parts to one clear character.
The robot needed to feel immediately recognisable and eccentric while remaining practical enough to perform as a working physical prop on set.
Through Trade Arts, I coordinated the design development and build, resolving structure, component integration, lighting, assembly and finish.
The completed prop retained the charm of the original concept while resolving the proportions, movement, assembly and finish required for production. It was delivered and used in the final campaign.
